Individual Report Essay Example | Topics and Well Written Essays - 2000 words - 4

Individual Report - Essay Example The fundamental principle towards achieving a successful integrated marketing strategy for a product entails both the combination of the traditional and the non-traditional marketing promotional methods, to enhance the synergies of different promotional tactics, such that together, they can produce brand equity for the product. The creation of a synergy for different promotional tactics ensures that the weakness associated with one promotional tactic is offset by the strengths of the other promotional methods, thus building a marketing strategy for a brand that is consistent, clear and easily understandable, and which increases the impact of the marketing campaign (Zvobgo & Melewar, 2011:12). Thus, this discussion seeks to establish Strategic marketing communications approach that can be applied towards ensuring the success of Sony and its SP3 product, with a view to applying a combination of different promotional strategies, to tell the overall product story of (PlayStation 3) to the market. To achieve this, the discussion will seek to establish the weakness associated with each of the available promotional tactics for the products and determine how each of the weaknesses is offset by the application of an integrated system of various marketing promotional tactics. The suitable marketing approach that has been devised for Sony is the APPD approach. The APPD marketing approach focuses on the application of four key marketing strategies; Advertising, Personal selling, Public Relations and Direct marketing as the basis of a product promotion. Under this strategic marketing approach, both the traditional and the non-traditional marketing tactics are applied, to enhance a synergy that increases the impact of the advertising and promotional campaign. Advertising is one of the marketing tactics that will be combined with the other three components of the devised APPD marketing approach for SP3 product,

Synchronized Access to Shared Memory by Multiple Essay

Synchronized Access to Shared Memory by Multiple - Essay Example Various techniques which can be used to achieve this are discussed in the following paper. A multi-core processor (or chip-level multiprocessor, CMP) combines two or more independent cores (normally a CPU) into a single package composed of a single integrated circuit (IC). The below diagram "Dual CPU Core Chip" (Schmitz, 2004) gives an idea about it. The principle behind current Multi-Processing (MP) systems is that computations requiring large amount of CPU usage could be broken up into many relatively independent parts. These parts, called threads, while being executed simultaneously, could either be of the same or different process. Since these threads could be inter-dependant, issues of memory architecture and in particular memory consistency and cache behavior are 'key' to both correctness and performance in multi-processing systems. Multi-Core Processors (CMPs) could be broadly classified as Uniform Memory Access (UMA) processors in which all the CPUs are able to access all the memory with no specific preference or Non-Uniform Memory Access (NUMA) processors, where each CPU may have its own special memory area. A system may maintain memory consistency using hardware or using a combination of hardware and software techniques. Hardware can provide a particular memory ordering guarantee, (hardware will maintain the sequential nature of program memory accesses), while software can be used supplement hardware-provided memory ordering by forcing additional ordering restrictions at desired times. The memory ordering scheme implemented is a design choice involving a tradeoff between hardware complexity, software complexity, and the desired ability to cache and buffer data. Non-Uniform Memory Access (NUMA) Architecture Refer Diagram "NUMA Architecture." (Watson, n.d., p. 4) In NUMA architecture a processor can access its own local memory faster than non-local memory that is, memory local to another processor or memory shared between processors. In this type, all the MPs may or may not be of similar capacity (Asymmetric Multi Processing). Communication between processors is often based on use of shared memory between those processors. An 'Inter Process Interrupt' (IPI) allows CPUs to generate notifications to other CPUs to invalidate entries for a shared region or to request termination. Uniform Memory Access (UMA) Architecture Refer Diagram "UMA Architecture." (Watson, n.d., p. 3) When multiple processors can access the same shared memory, the MP system has to make sure that the ordering of memory access from one processor is made visible to the other processors. Memory Fencing One way to achieve 'Cache Coherence' in a MP environment would be by using 'Fencing' technique. Refer Diagram 'MFDA and MFDR Instruction" (Mittal, 1997, p. 26). In this technique, MP system (11) access and release of shared memory space (15) is done using two special instructions - MFDA and MFDR. The Memory Fence Directional - Acquire (MFDA) (16) instruction locks the specified area from being accessed by other processors. Once the operation is over and data can be released, the Memory Fence Directional - Release (MFDR) (17) instruction is issued. Since an MFDA instruction 'locks' the shared data until its