Strategy of Google Company

Introduction Google Company was started in 1996 by two computer science graduates from Stanford University. The two graduates developed the search engine and named it Back Rub. One year later, the search engine had gained popularity among the Silicon Valley Internet Users.Advertising We will write a custom case study sample on Strategy of Google Company specifically for you for only $16.05 $11/page Learn More They changed the name from Back and Rub to Google in 1998. Since then, this company has experienced a massive growth in the internet industry. It was ranked the best search engine in the world. The company recently launched a mailing system, G-mail, which would allow its users to send and receive emails, share pictures and many other services that other industry players had not come up with in this industry. It has the largest market share, with a market growth that has remained positively skewed for the last ten years. Currently, the company has pa rtnered with a number of mobile telephone manufactures to develop internet enabled phones. This has earned it a lot of revenue. In 2006, it acquired YouTube as a strategy to expand its market share and sources of revenue. Through this, the company has become the largest internet advertiser, earning it more income. The management entered into alliance with Logitech, Sony, Adobe and DISH Network to develop Google TV. This would provide users with television channels and recorded programs on demand. SWOT Analysis This company can best be analyzed through SWOT analysis. Kotler and Armstrong (2010) note that this brings to focus a competitive advantage of a firm. The company has several strengths that make it maintain its market lead. This company has had time to expand its financial base. As at December 31, 2009, the company had an asset base of $40,496,477. This huge financial strength makes it easy to effectively compete in the market. The company has the widest geographical coverage than any other search engine. It was rated the best search engine in 2010. Its mailing system has been rated as the most reliable in the world, outsmarting some of the traditional players like yahoo. Its acquisition of YouTube has made it able to attract advertising firms, making it increase its market share. The company has a team of highly innovative employees. This has seen it develop some products that are widely accepted in the market. However, the company has some weaknesses that have limited its ability to expand at a rate that had been predicted by the management. One major weakness of this company is its inability to control spammers. Through the advertisements made by the customers, a good number are fraudsters. This has seen many of the Google’s customers complain because of the loss from this. Its aggression into the mobile telephone sector may also jeopardize its ability to concentrate in other sectors.Advertising Looking for case study on business economic s? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are several opportunities that exist for this company in the world market. Its partnership with Logitech, Sony, Intel, DISH Network and Adobe to provide programmed television services introduces it into a new industry that will enable it attract more customers to its current base. It also has the opportunity to attract Smartphone companies in developing other new models of phones. The main threat of this company is the competing firms in this market. Firms like yahoo, Ask, Facebook, Tweeter and Flickr are eating into the market share of this company. Other external threats include hackers who are able to hijack in the system and interfere with the normal operations of this firm. References Kotler, P., Armstrong, G. (2010). Principles of Marketing. 13th Ed. New Jersey: Pearson Education Press. This case study on Strategy of Google Company was written and submitted by user Ramon A. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

SPIN EVERYTHING

SPIN EVERYTHING I recently wrote a guest post for Carol Tices phenomenal blog called MAKE A LIVING WRITING. My post was entitledHow I Got More Writing Assignments With Multiple Personality Querying. makealivingwriting.com/2012/07/25/multiple-personality-query-letters/ In answering the comments, I realized that as writers, we have to spin everything we do. No, spin is not a bad four-letter word. Per Wikipedia, the public relations version of the word SPIN is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure. That definition might be a bit too defined, however, because spin is basically persuasion to achieve an end. Absolutely everything you write has SPIN in it. Every friggin thing. When you write a blog, you are coaxing people to follow you, maybe buy your work. When you pitch a magazine, you are convincing the editor you have the qualifications to write the feature. When you query an agent or publisher, you are enticing (hopefully not begging) them to acquire your writing. When you leave a comment on a blog, Facebook or Twitter, you are leaving a piece of yourself, hoping someone takes interest and follows you. Never do we write without a purpose, without the effort of grabbing people and drawing them in. i.e., SPIN But this is also a form of showing how your qualifications match the needs of the reader/agent/editor/magazine. Its not begging. Showing someone how much you know, how you achieved that knowledge, and where you are currently appreciated, is no more than matching your needs with theirs. To NOT do so is almost a deception in itself. So get over the queasiness of promoting yourself. Its a moral duty to paint yourself in your best light . . . so the person on the other end can make the best informed decision about you. Its not blatant self-promotion. Its telling the truth. (And SPIN can be a GOOD thing.)